An interesting partnership this for London Fashion Week but a great example of how the small touches that are often overlooked can really bring a hospitality experience to life. This is J.Smith Milliner’s re-interpretation of the classic doorman’s bowler hat for Guoman Hotels. We like this a lot. Irreverent but respectful, this looks at tradition through a new lens. A great branded partnership for both companies, and I bet the doormen loved wearing them too.