This is work that makes us jealous, like really green. It’s fantastic stuff by Johnny Shand Kydd, taking great fashion collaborators and exploring how they work together. Why? Because this is all to promote EDITION hotels, a collaboration by Marriott and Ian Shrager. Simple, to the point and beautifully executed, with appropriate budget. And the feel of these films matches perfectly the experience of the hotels themselves. When will we see work like this in hospitality branding in Asia?