This is great work. Old fashioned print, I know. But you can’t beat the power of an idea, no matter how physical the format. For those not in the UK, Southampton is a port town on the south coast of the country. So what better way to launch the opening of the new John Lewis store (a famously British brand), than by taking objects for sale there and making them, in some cases, literally into sails….deceptively simple and powerful. Well done, Adam&EveDDB (images taken from their website: http://www.adamandeveddb.com/) – this is work that makes us envious!