AIR ASIA CAMPAIGN
We executed a powerful campaign for the ‘ancillary revenue’ division of Air Asia, Asia’s largest budget airline (carrying more than 33m passengers per annum).
Working within the existing brand guidelines, we saw an opportunity to give the real-life passengers of Air Asia a starring role in this campaign. The campaign was summarized by the line ‘Your flight, your way’ – an invitation to passengers to tailor their own journey using airasia.com (and simultaneously drive the ancillary revenue to the company).
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