Stellar Works' stellar work
27th May 2020 | The list
‘On the couch with:’ is a new series where Curiosity Bites investigates different core areas of the G.A Group through an informal video call discussion with some of the groups leading figures.
For our first episode, we are talking with Managing Director of G.A Brand Design, Kate Cox and sharing a glimpse of some of the work G.A’s Brand team produce.
G.A Brand developed the branding and communications (including web design, ECRM, brochures and a series of films), whilst G.A Design were responsible for master-planning, architecture and interior design of the development – an integrated residential villa, hotel and F&B offering.
G.A Brand Design produce a large scope of work for American Express (UK, Netherlands, Belgium and Hong Kong).
They create high-end branding and marketing solutions for their Centurion, Platinum and Gold card members alongside beautiful print collateral.
Brand strategy and design, marketing and advertising
Millennium Hotels and Resorts were poised to break into the crowded boutique hospitality market with a stylish, urban lifestyle brand targeted at Generations X and Y, and a vision to bring a vibrant, modern aesthetic and innovative, inclusive attitude to the category. The brief was to look jointly at the brand proposition and creative expression in tandem with the hotel concept design.
The brand strategy team articulated a bold and differentiated positioning around a brand essence of ‘Freedom to be yourself’, positioning M Social as a stage for creativity, self-expression and connection – with like-minded people and the surrounding city.
Hospitality design and branding teams collaborated to produce the hotel and operations concept for the London and New York hotels. The approach created localised and contemporary informal spaces for those who live close by, as well as a vibrant social base for travellers.