Behind the scenes: Waldorf Astoria Amsterdam
30th April 2021 | Behind the scenes
We believe the best way to contribute collectively to the wider community, is through pro-bono work. There is no charity more deserving than The Lost Food Project (TFLP).
In Malaysia, the problem of food wastage is endemic – 3,000 tonnes of edible food is thrown away each day, yet 400,000 children under 5 are stunted due to malnourishment. TFLP works with supermarkets, corporates and NGOs to redirect perfectly edible food that would otherwise end up in a landfill to those who need it. Although only in operation for 2 years, TFLP have distributed over 2 million meals of surplus food to those in need.
Earlier this year we produced a pro-bono logo & visual identity, business cards, film and brochure for TFLP. The new branding has helped TFLP win the following awards:
Suzanne Mooney, founder of TFLP wrote the following about our contribution:
“In the last 12 months we have benefited enormously from the dedicated (pro bono) assistance of G.A Brand Design Kuala Lumpur. The hours and dedication that have gone into developing the TLFP brand has been amazing. We now have a 3 year strategy plan, which allows us to approach stakeholders from a professional standpoint. Companies now take us seriously and this also helps drive the societal change. This new branding will hopefully be the springboard to obtain meaningful funds which will enable us to expand. Our logo and website has also benefited from the skill of GABD. At a Q&A during a press launch this month (in September 2018), the Minister for Domestic Trade & Consumer Affairs, Datuk Saifuddin Nasution Ismail, looked at one of our business cards, and repeated our tagline to the scrum of journalists ‘Feed The Hungry, Not The Landfill’. He then added ‘That’s good, I like that’. We have gone from strength to strength because of our partnership with GABD. We cannot praise them highly enough.”