The signage visual language was elegant, simple and impactful, with a strong attention to detail

As part of a wider brief to renovate the Client’s sales gallery, and to create a more branded and enhanced customer experience, G.A was requested to work on the graphics, signage and wayfinding.

The Alya sales gallery was situated in the centre of the 60 acre development. A stunning contemporary building, boasting high ceilings and wide, open spaces, it was designed to host upmarket events, as well as welcome prospective buyers, and visitors to Alya during sporting events held there.

A wall mural was commissioned to dramatise the link between the Alya and Battersea Power Station developments (both Sime Darby Property projects). Created by an English artist and executed by a Malaysian muralist, the graphic depicted buildings iconic buildings in KL and London.

The concept for the wayfinding and signage took its cues from the overall Alya brand proposition, a modern interpretation of luxury defined by a sense of freedom and movement, where life is lived in harmony.

Since the renovation, the gallery has welcomed many prospective buyers, and additionally, raised its profile and maximized its investment through hosting events with other luxury premium brands such as MINI, Chanel and Elle.