A Sense of Place: Reimagined
12th February 2025 | Hot off the press
Explore the vibrant tapestry of the Lunar New Year festivities at G.A Group!
As we welcome the Year of the Dragon, a symbol synonymous with ultimate power, bravery, and boundless vitality, our teams across the global offices celebrate this beautiful occasion in style.
In a mosaic of personal snapshots, our staff members share glimpses of their unique celebrations, each infused with the rich traditions and symbolism of Chinese New Year. From family gatherings to festive feasts in the office, these images capture the essence of our diverse and dynamic team as they embrace the spirit of renewal and prosperity.
As we welcome the year of the Dragon, individually and collectively, we look to drive G.A towards a year of creativity, pushing design boundaries and fostering greater collaboration across our global studios, paving the way for a successful 2024!
Our Kuala Lumpur office enjoyed a traditional Yee Sang.
‘Yee Sang is a Malaysian-style raw fish salad. It usually consists raw fish, mixed with shredded vegetables and a variety of sauces and condiments. Yee Sang is often served as part of a multi-dish dinner, usually as the appertizer due to its symbolism of ‘Good Luck’ for the new year. The base ingredients are first served. The leader amongst the diners aor the restaurant server proceed to add ingredients such as fish, crackers and the sauces while saying ‘auspicious wishes’ as each ingredient is added, typically related to the specific ingredient being added. All the diners then stand up and proceed to toss the shredded ingredients into the air with chopsticks while saying various ‘auspicious’ out loud. It is believed that the height of the toss reflects the height of the diners’ growth in fortunes, thus diners are expected to enthusiastically.’
A celebration for those with February birthdays was also carried out on the same day as Yee Sang…
And over to our London office…
