Introducing G.A Destination Architecture
28th January 2020 | Hot off the press
- advertising & marketing
- architecture
- brand identity
- brand strategy
- graphics and signage
- interior design
- masterplanning
- product design
- residential interior design
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G.A in New York City
We are delighted to share that the G.A Group is expanding, adding New York City to our roster of locations around the world.
With offices currently in London, Budapest, Shanghai and Kuala Lumpur, it was crucial that G.A's growth was targeted to the right destination and people. New York is an essential hub for our unique clientele. It attracts great talent, continued investment, and is the crucible for numerous design trends; a vibrant and prominent player on the global design stage. Making it an obvious next step for us.
Resonance Process
Harrods Beauty Hall
In the early 1900's, wealthy families eschewed the term 'mansion', instead opting to refer to their homes as the 'big' or 'great house'. Despite the unassuming terminology that modern etiquette dictated, these Great Houses were typified by luxurious appointments and furnishings alongside great retinues of indoor and outdoor staff, sometimes outnumbering residents by as much as ten to one.
The intention for the new Harrods Beauty Hall was to create a modern distillation of a Great House, from a bygone ere where service was personal and every need was catered for; to provide a sanctuary to escape from the stresses and pace of city life, a haven for pleasure and relaxation.
The drawing board
Re-imagining the four-poster bed
Suspended from the ceiling of the Cloud on the Bund Suite at the W Hotel, Shanghai, is a giant hanging birdcage bed, which guests are encouraged to spend as much of their day as their night in. The double-height bed, which affords its occupants spectacular views across the city from the comfort of the oversized bespoke circular mattress, was inspired by the tradition that the locals had of taking their birds out for the day.
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Behind the scenes
The Lost Food Project
We believe the best way to contribute collectively to the wider community, is through pro-bono work. There is no charity more deserving than The Lost Food Project (TFLP).
Earlier this year we produced a pro-bono logo & visual identity, business cards, film and brochure for TFLP. The new branding has helped TFLP win the following awards:
BMCC β Sustainability award 2018: Technology & Innovation (British Malaysian Chamber of Commerce)
JCI β Malaysia Sustainability Award Goal #2 Zero hunger 2018
Curiosity bites
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