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17th November 2023 | Staff spotlight
A concept pitch put together for a lifestyle hotel in Budapest presented the opportunity to create some exciting product design.
The video above shows a vision for a hotel that aimed to combine clever design with a sense of fun. Virtual reality, used in the hotel’s entrance hall, brings artwork to life – literally. G.A’s 3D team experimented with facial features on three portraits inspired by artist Julian Opie, causing eyebrows to raise, moustaches to twitch and eyes to wink.
This playfulness went beyond the building’s interior, with virtual projections onto the exterior of the building in reference to some of Budapest’s most famous exports: windows flicker alight to reveal matches, whilst sections of the hotel’s façade slide into place, mimicking the sides of a Rubik’s Cube.
The Rubik’s Cube also became the inspiration for a daring piece of product design – a playfully reimagined power cube.
The Rubik’s cube was designed by famous Hungarian sculptor and architect, Ernő Rubik. After designing the mechanical puzzle it took Rubik a full month of hard effort to solve the game. The current record now for fastest solve of the Rubik’s Cube is 3.47 seconds.