A concept pitch put together for a lifestyle hotel in Budapest presented the opportunity to create some exciting product design.

The vision for the hotel was to combine design with fun. Virtual reality, used in the hotel’s entrance hall, would bring the artwork to life – literally. G.A’s 3D team experimented with facial features on three portraits inspired by artist Julian Opie, causing eyebrows to raise, moustaches to twitch and eyes to wink.


This playfulness went beyond the building’s interior, with virtual projections onto the exterior of the building in reference to some of Budapest’s most famous exports: windows flicker alight to reveal matches, whilst sections of the hotel’s façade slide into place, mimicking the sides of a Rubik’s Cube.


The Rubik’s Cube also became the inspiration for a daring piece of product design – a playfully reimagined power cube.

Related content