London penthouse
- advertising & marketing
- architecture
- brand identity
- brand strategy
- graphics and signage
- interior design
- masterplanning
- product design
- residential interior design
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The client sought a design which embraced a bold sense of colour, yet with details and finishes kept simple and clean.
Designing for private clients must always strike an emotional chord and this project was no different. The client was specific in their needs and taste, wanting an apartment where they could entertain guests and maximise their own living space.
Plenty of space, to showcase the collections and artwork which they had built up over the years, was also a mandatory.
Generous windows were maximised by removing existing walls and re-planning the spaces so that all the main living areas benefited from natural light and London rooftop views.
Styling was tailored, drawing from Art Deco elements of the existing architecture, to which layers of toned down texture were added: lacquer, matt plaster, antiqued mirror and ribbed bronze panels, to create features and emphasise space.
Furniture and decorative lighting all compliment these backgrounds, incorporating the client’s preferences and, ultimately, achieving the desired balance of luxury, simplicity and comfort.
