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Harrods Beauty Hall

The Great House

Company:

Hospitality

Services:

Interior Design

Project type:

Retail

Region:

Europe

Brand:

Harrods

Forward-thinking whilst embracing the heritage of Harrods

In the early 1900's, wealthy families eschewed the term 'mansion', instead opting to refer to their homes as the 'big' or 'great house'. Despite the unassuming terminology that modern etiquette dictated, these Great Houses were typified by luxurious appointments and furnishings alongside great retinues of indoor and outdoor staff, sometimes outnumbering residents by as much as ten to one.

The intention for the new Harrods Beauty Hall was to create a modern distillation of a Great House, from a bygone ere where service was personal and every need was catered for; to provide a sanctuary to escape from the stresses and pace of city life, a haven for pleasure and relaxation.

Sense of identity

Most Great Houses were composed of many intimate common and reception rooms where guests would be entertained, and private rooms and suites where the family could retreat from the eyes of both visitors and staff. The challenge was to recreate this idea whilst remaining true to the heritage of the building where the new Beauty Hall now lives once stood one of the first examples of an open-plan retail space in the U.K. It was important that the history of the space informed the new design and so this openness has been retained through the use of fine, satin-nickel trim, cut-glass and marble, to create a semi-tranparent framework of the essence of a home; a delicate tracery of a house as if an after-image retained in the memory of the grand architecture.

Old meets new

Most Great Houses were composed of many intimate common and reception rooms where guests would be entertained, and private rooms and suites where the family could retreat from the eyes of both visitors and staff. The challenge was to recreate this idea whilst remaining true to the heritage of the building where the new Beauty Hall now lives once stood one of the first examples of an open-plan retail space in the U.K. It was important that the history of the space informed the new design and so this openness has been retained through the use of fine, satin-nickel trim, cut-glass and marble, to create a semi-tranparent framework of the essence of a home; a delicate tracery of a house as if an after-image retained in the memory of the grand architecture.

Flexible shopping experience

Once inside, customers will find a a tale of two halves, with an emporium of make-up brands to one side and a less formal arrangement of lifestyle and sunglasses brands to the other.

Central to the make-up area the layout becomes more relaxed with different volumes being utilised to create a serene space where shoppers can browse products displayed on 'bookcases' alongside a mixture of frosted and transparent books with integrated lighting; a fun feature that helps reinforce the Great House theme.

Making an entrance

no Great House would be complete without a grand staircase, and so customers will be led to the new Beauty Services Suites past walls clad in bronze flutes before decending stairs built in sumptuous Golden Spider marble with brass inlay. Beneath, the Acanthus motif taken from the heritage columns has been reinterpreted as a striking floor pattern. Suspended over the double height ceiling hangs a contemporary interpretation of a chandelier made up of six pairs of back-to-back digital screens which will live stream masterclasses taking place in the Beauty Service Suites. This floor also houses a collection of private treatment rooms, decorated in soothing tones of blush with ribbed timber panelling and marble architraves

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