Folklore transformed

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Company:

Hospitality

Services:

interior design

Project type:

Hospitality

Region:

Asia

Brand:

Lotte

Subtle references to Korea and its traditions flow through the design

The former spaces, which date back to the 1980’s, have been transformed into sophisticated and light-filled rooms that take advantage of their modest architecture to create an intimate setting full of classic-contemporary styling and homely residential touches.

Minhwha, the tradition of Korean folk art and the surrounding natural landscape of the Bukhansan mountains, is a thread that runs through the concept for the new Lotte Executive Tower, bringing depth and narrative to an otherwise fresh and modern renovation.

A piece of wall art, commissioned for the lobby, has been intricately assembled out of metal.

Elemental design

The concept for the lounge draws on the symbolism of the South Korean flag. The layout is loosely divided into four areas corresponding with the flag’s four trigrams which in turn represent the elements of heaven, fire, water and earth.

A feature lazer–cut screen suggests fish-scales representing the water element, whilst carpets capture the inky paintings of the symbolic pine tree – correlating with both the earth element and the idea of Minhwa.