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Samara means ‘exotic’ or ‘from the East’ and reflects the stunning natural landscape and blend of different cultures and peoples.
Only 32km from the hustle and bustle of Bali, yet untrammeled by tourism, Lombok boasts some of the world’s best surf breaks, pristine white beaches, and the captivating local Sasak people. Rascal Republic, the client, owned prime land along the spectacular coastline surrounding Torok Beach and wanted to create a unique travel destination that would put Lombok on the map. Their target – a growing segment of well-heeled adventure-seekers. Culturally curious, they seek off-the-grid holiday destinations and desire authentic lifestyle experiences without compromising on luxury.
G.A Brand developed the branding and communications (including web design, ECRM, brochures and a series of films), whilst G.A Design were responsible for master-planning, architecture and interior design of the development – an integrated residential villa, hotel and F&B offering.
The development was divided into three sites, each with their own character: Samara Hills, with 41 villa plots, 30 apartments and a lifestyle Pavilion; Samara Beach, featuring a Beach Club with a surf school, watersports centre and 48 beach studios; and Samara Bay, featuring a 40 guestroom key hotel with Spa, and Estate, comprising 70 residential plots with an option to build a 2-5 bedroom villa boasting stunning views of the sea.
‘Shaped by Nature, Crafted for Experience’
This precept embraced the notion of cultivating from the land and culture of Lombok, and the creation of new communities through the sympathetic yet inspirational design.
The inspiration behind the design concept was the layered paddy fields surrounding the sites, its seamless incorporation within the natural topography, and the manner in which the land is cultivated in Lombok – nothing more is taken than what is necessary. Through approaching the design concept with a holistic narrative, we could ensure consistency of execution across all touch-points, both 2D and 3D.
The unique feeling of Lombok was carried through in every aspect of Samara Lombok, from the architectural design of the hotel and villas – a contemporary take on the traditional ‘bale baleq’ and ‘lumbung’ – to the abundant nature trails and harmonious landscaping, to the local organic kitchen gardens, and local arts and crafts.